Book Chapter
Capítulo
Mendonça, P. (2022). Hybrid Events. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 11-14). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0004ch
Hybrid Events
Pedro Mendonça Porto Accounting and Business School of the Polytechnic of Porto, Portugal
Keywords:
Palavras-chave:
Hybrid events, digital transformation, innovative marketing toolkit
Eventos híbridos, transformação digital, kit inovador de ferramentas de marketing
Source Title Digital Marketing Trends
Date 2022
Abstract
Most of the challenges of hybrid events revolve around the simultaneous networking and engagement of two groups of attendees (in-person and remote attendees). Therefore, the focus must be on the involvement of personal and virtual participation, thus enabling interactions between all participants to be facilitated, before, during and after the event.
Citation
Mendonça, P. (2022). Hybrid Events. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 11-14). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0004ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
Most of the challenges of hybrid events revolve around the simultaneous networking and engagement of two groups of attendees (in-person and remote attendees). Therefore, the focus must be on the involvement of personal and virtual participation, thus enabling interactions between all participants to be facilitated, before, during and after the event.
Citação
Mendonça, P. (2022). Hybrid Events. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 11-14). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0004ch
REFERENCES
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Encore Global (2021). Top Trends and Insights for Planning Impactful Hybrid Events, available at: https://www.encoreglobal.com/planner-pulse-on-industry-recovery/, accessed in December 2021.
Fourneau, B., (2021). 11 Incredible Benefits of Hybrid Events, in aventri, available at: https://www. aventri.com/blog/benefits-of-hybrid-events, accessed in December 2021.
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Simons, I. (2019). Events and online interaction: the construction of hybrid event communities. Leisure Studies, 38(2),145-159. https://doi.org/10.1 080/02614367.2018.1553994
UFI - The Global Association of the Exhibition Industry (2021). Global Recovery Insights 2020 - Part 2: The future of digital and hybrid events. Available at: https://www.ufi.org/wp-content/ uploads/2020/12/UFI-Explori_Global_Recovery_Insights_2020_Part_2.pdf, accessed in December 2021.
