Book launch Artificial Intelligence Transforming Marketing

On 14 October at 3.00 pm, CEOS.PP will host the book launch for Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms in the Sala Nobre at CEOS.PP, Faculty of Business Sciences, Porto (the new name for ISCAP).

The book is the result of a collaborative research project bringing together contributions from various authors on the impact of Artificial Intelligence on the transformation of marketing practices, its theoretical foundations, and the new paradigms emerging from the growing integration of these technologies.

With 14 researchers from CEOS.PP among the authors – 12 of whom are lecturers at FCEP – the book reflects the research dynamics carried out at the Centre and its links with the Faculty’s academic community.

The book launch aims to raise the profile of the work carried out by the researchers involved, create a forum for meeting and discussing issues that are shaping the evolution of marketing against a backdrop of rapid technological transformation, and serve as a starting point for new ideas, projects and opportunities for collaboration between researchers and other members of the academic community.