Book Launch: ‘Innovation and Idea Generation Techniques Applied to Marketing’

Joaquim Monteiro Pratas, a lecturer at the Faculty of Business Sciences of Porto (FCEP) and a researcher at CEOS.PP, will present his book 'A Inovação e Técnicas de Geração de Ideias Aplicadas ao Marketing' (Innovation and Idea Generation Techniques Applied to Marketing) on 29 October at 5.30 pm.

The book explores methodologies, tools and practical examples to support individuals and organisations in developing creative and distinctive solutions. With a strong educational focus, it addresses the application of creativity and innovation to marketing, management and the creation of new businesses.

The launch will take place at the Cultural Centre of the Technical University of Porto (UTP), located at Praça Marquês de Pombal, no. 94, in Porto.