DEBATE DO IMPACTO DO NEUROMARKETING

Dopamine on Demand: How neuromarketing and companies create digital dependence" is the theme of the seminar that will take place on 14th April 2025, at 11.30am, in ISCAP's Sala de Atos.

Part of The Trends Hub 2025 programme, the event will bring together experts to discuss the role of neuromarketing strategies in creating consumer behaviour and digital dependency. With the support of ISCAP's study centre, CEOS.PP.

Confirmed speakers include Ana Luísa Sabim, a researcher in the areas of Neuromarketing and Neurodesign, and Julien Diogo, Chief Communications Officer at ICN Agency, a company specialising in neuromarketing and market research.

The session is open to the public and aims to encourage critical reflection on the techniques used by companies to influence decisions and keep users' attention on digital platforms.