Design and Strategy: events with impact and purpose

Ângelo Gomes, researcher at CEOS.PP, lecturer at ISCAP and marketing consultant, will lead the seminar ‘Design and Strategy: events with impact and purpose’ on 17 January, as part of the Postgraduate Course in Event Management and CEOS.PP.

The session aims to promote in-depth reflection on the intersections between branding, architecture, marketing and communication, highlighting the strategic role of event design in building memorable experiences. Throughout the presentation, Ângelo Gomes will discuss how design can function as an element that translates intangible values into tangible experiences, generating presence, impact and memory among different institutional audiences.

This initiative aims to be an inspiring moment of knowledge sharing and connection between theory and practice, reinforcing the relevance of events as strategic platforms for communication, differentiation and brand building.