Design, Identity, and Communication: The Evolution of the Foz Furniture Brand

“Design, Identity, and Communication: The Evolution of the Foz Furniture Brand” is part of ISCAP's Bachelor's Degree in Business Communication, under the guidance of Luís Leão, founder of the FOZ Furniture and FAKE Art & Design brands.

The seminar aims to offer an in-depth view by the CEO and founder of the brand, Luís Leão, on the process of developing graphic and digital content that strengthens a brand's identity. Aimed at marketing, design, and communication professionals, the event aims to address visual creation strategies, storytelling, and digital innovation, inspiring participants to create impactful messages that are consistent with the essence of the brand. Through the case study of Foz Furniture, branding techniques, interface design, social media, and visual content that elevate the brand's presence in the market will be explored, promoting consistent and creative evolution.

The event will take place on October 24, in Auditorium 1 of ISCAP, and will consist of two sessions (5:00 p.m. and 6:30 p.m.

Guest Speaker:

Luís Leão is the founder of the FOZ Furniture and FAKE Art & Design brands, two distinct expressions of Portuguese design that combine art and sculpture with minimalism and elegance. In September, he presented his work at Paris Design Week, curated by Nini Andrade Silva, and was one of the artists invited to represent Portugal at Expo Osaka 2025, in the Portuguese Pavilion in Japan. His international career also includes exhibitions in Dubai, Milan, London, Marbella, Doha, and Riyadh, consolidating him as one of the emerging creative voices in Portuguese design.