DIGITAL SEGMENTATION IN PAID MEDIA

Eduardo Aleixo, Digital Marketer at El Corte Inglês, with a focus on paid advertising, is the guest speaker at the Digital Segmentation session at Paid Media.

The guest, who has a degree in Multimedia and a Master's in Digital Marketing, began his professional career in a digital marketing agency and is currently a Digital Marketer at El Corte Inglês.

The seminar will take a comprehensive approach to digital segmentation in the paid media sphere, exploring the main concepts, the current context, its uses, key strategies and the different digital channels that can be used.

Digital Segmentation in Paid Media, which has the support of CEOS.PP, will take place on 16 October in ISCAP's Auditorium 1, in two sessions:

1st Session: 16:30 - 18:30

2nd Session: 18:30 - 20:30