From Brainstorming to Community: The process of creating a brand for the Porto Red Cross

The process of creating a new brand for the Porto Red Cross will be the focus of the seminar ‘From Brainstorming to Community: The process of creating a brand for the Porto Red Cross’, which will feature Rita Macedo, a student on the Bachelor’s degree in Business Communication. The event will take place on 13 November 2026 in Auditorium 1, in two sessions, at 5.00 pm and 6.30 pm.

As part of the ‘Graphic and Digital Content Development’ module of the Bachelor’s Degree in Business Communication, and with institutional support from CEOS.PP, the seminar offers a practical and strategic behind-the-scenes look at the process of developing a brand for a third-sector organisation.

During her presentation, Rita Macedo will outline the different stages of the project, from conceptualisation and brainstorming through to implementation within the community, highlighting the role of design and communication in building a close relationship between third-sector organisations and their audiences.