How to Create Edgy Branding in the Age of Cancellation?

Some brands prefer to play it safe. Others choose to take risks, provoke and say things that aren’t always comfortable. But how far can more irreverent communication go without becoming a problem? It is this fine line that will be discussed at the seminar ‘How to Create Edgy Branding in the Age of Cancellation?’, which takes place on 25 September at the FCEP Students’ Association.

Francisco Barros and Alice Santos are the guest speakers for a discussion centred on an issue that is increasingly prevalent in brand communication: how to forge a distinctive voice in an environment where every message can be commented on, criticised and, in some cases, distorted.

The event offers an insight into branding strategies that seek to avoid predictable discourse, taking as its starting point “A practical guide to loosening people’s tongues without ceremony”.

The event will take place in two sessions, at 5.00 pm and 6.30 pm, and forms part of the ‘Communication Seminars 26/27’ series, as part of the ‘Graphic and Digital Content Development’ module of the FCEP’s Bachelor’s Degree in Business Communication.

Organised by:

Ângelo Gomes

Susana Pinto