Seminars Postgraduate Course in Event Management

On 28 February at 10 a.m., ISCAP will host the Postgraduate Seminar on Event Management, promoted by Porto Executive Academy. The event has the institutional support of CEOS.PP and consists of two sessions.

In the first session, Olavo Silva, Founder & Event Manager of The Backstage Agency, will present a talk on the theme ‘From Event to Ecosystem: How to Create Hybrid Experiences with Real Impact,’ proposing a reflection on digital and hybrid events as strategic ecosystems that bring together media, community, and business.

In the second session, Marta Carvalho Araújo, co-founder of Neonia Porto, will address the theme ‘From Museum Visit to Event Ecosystem: Value Creation Strategy at the Neonia Porto Interactive Museum’, exploring the transformation of an exhibition space into a multifunctional event ecosystem, with an emphasis on technological integration and the creation of experiential value.