THE IMPACT OF DIGITAL INFLUENCERS FOR BRANDS

Marta Cabral, who has a degree in Communication Sciences and a Master's in Marketing, is the speaker at the seminar The Impact of Digital Influencers for Brands , which will take place on November 13 at 4:00 p.m. and 6:30 p.m. in ISCAP's Amphitheatre 1.

The guest works on the different aspects of marketing, with a focus on the role of digital influencers in communicating and defining brand building. Through this seminar, she intends to explore the role of digital influencers in creating and strengthening brand identity, as well as the direct impact they have on companies' turnover.