When Every Brand Sounds the Same

Olga Specjalska, a researcher at the University of Technology Sydney, is leading the masterclass ‘When Every Brand Sounds the Same: The Case for Transcreation. Cultural richness, context, and what only humans can do’, as part of the Master’s in Specialised Translation and Interpreting.

Olga Specjalska is currently pursuing a PhD in Management, with research focused on how Artificial Intelligence is redefining the role of leadership in organisations. Drawing on her academic and scientific experience, the guest speaker will discuss how companies integrate Artificial Intelligence tools into transcreation processes, a topic of particular relevance to the fields of translation and intercultural communication.

The event will take place on 13 May, from 8.30 pm to 9.30 pm, in an online format (streamed from a classroom at ISCAP, to be announced shortly) and is supported by CEOS.PP.

Link: https://teams.microsoft.com/meet/377223772380506?p=uOAzAovpX1aJSQJO5H 

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