José Pinto Silva

Junior Researcher

José Pinto Silva is an Assistant Professor at IPAM Porto and a Visiting Assistant Professor at ISCAP. He is a PhD candidate in Marketing and Strategy at the University of Minho, holds a Master’s degree in Marketing, is a Specialist in Business Sciences, and has a degree in Business Management. His research focuses on marketing education, sustainability, transformative learning and the role of cultural artefacts in education for transformation. He participates in national and international research projects and has presented his work at conferences organised by the Academy of Marketing. After more than twenty years in the banking and investment sector, he seeks to bridge the gap between research, teaching and organisational practice by developing projects with companies and students. He is particularly interested in applied pedagogical approaches, innovation and the creation of value with economic, social and sustainable impact.