Sandrina Teixeira

Full Member

Sandrina Francisca Teixeira is a professor of Marketing at the Porto Accounting and Business School of the Polytechnic Institute of Porto. She holds a PhD in Marketing and Advertising from the University of Vigo. Her main research areas are Marketing, Digital Marketing, Digital Communication, E-Commerce, and Consumer Behaviour. She is author and co-author of several indexed scientific publications. She was the director of CEOS.PP and coordinates the research line of Marketing Strategies and Digital Communication. She organises the annual Digital Marketing and Branding workshop at the International Conference on Marketing and Technologies - ICMarkTech and other international events. She is a member of scientific councils of indexed international journals.