Maria Madalena Abreu

Madalena Eça de Abreu is a senior Marketing and Management lecturer at ISCAC Coimbra Business School, Portugal. She holds a PhD from ISCTE-IUL in Management, with a specialisation in Marketing.
She is coordinating the postgraduate course in Fundraising, Events, Protocol and Strategic Communication, and Territorial Branding. She was the director of the bachelor’s degree in Marketing and International Business between 2016 and 2021. She teaches and advises on Marketing and Fundraising, as well as on Forums and Non-Profit Organisations. She has been a guest professor at different universities and institutions. She is a researcher at the Coimbra Business School - Research Centre (CBS-RC) and ERNOP and was a researcher at BRU-IUL between 2012 and 2017. She has been a member of the Editorial Board of the International Review on Public and Nonprofit Marketing, since 2016. She is also the author of the Portuguese book "Marketing Religioso" and participates in different charities and volunteering activities. She was a councilwoman without a seat in the Municipal Council of Coimbra between October 2017 and October 2021.