Book Chapter
Capítulo
Teixeira, S. (2022). Trends in the Use of Big Data. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 43-46). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0012ch
Trends in the Use of Big Data
Sandrina Teixeira Porto Accounting and Business School of the Polytechnic of Porto, Portugal
Keywords:
Palavras-chave:
Big data, purchase intention, behavior, marketing
Big data, intenção de compra, comportamento, marketing
Source Title Digital Marketing Trends
Date 2022
Abstract
With the IoT, Big Data has more and more data. Big Data is a complicated concept to define precisely since the very notion of big varies in terms of the volume of collected data. Understanding purchase intentions, behaviors, needs, wants, and patterns is relevant to marketing.
Citation
Teixeira, S. (2022). Trends in the Use of Big Data. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 43-46). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0012ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
With the IoT, Big Data has more and more data. Big Data is a complicated concept to define precisely since the very notion of big varies in terms of the volume of collected data. Understanding purchase intentions, behaviors, needs, wants, and patterns is relevant to marketing.
Citação
Teixeira, S. (2022). Trends in the Use of Big Data. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 43-46). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0012ch
REFERENCES
Choi, T. M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE transactions on cybernetics, 47(1), 81-92.
Li, G., Hou, Y., & Wu, A. (2017). Fourth industrial revolution: Technological drivers, impacts and coping methods. Chinese Geographical Science, 27(4), 626–637.
