Call for Chapters: Driving Engagement and Loyalty ThroughCustomer-Centric Digital Marketing
- CEOS.PP
- Jul 16
- 1 min read
Miguel Cachulo Pereira (ISCA-UA / ISCAC-IPC) and Lara Mendes (ISCAC-IPC), researchers at CEOS.PP, are inviting submissions for chapters for the book Driving Engagement and Loyalty Through Customer-Centric Digital Marketing, which they are editing.
The book, published by IGI-Global, aims to explore innovative strategies and practices that place the customer at the centre of digital marketing efforts.
We invite academics, professionals, and industry experts to contribute chapters on a variety of topics:.
. Innovations in AI-driven personalisation;
. Generative content for community co-creation;
. Advances in social media and influencer marketing;
. Gamification, social commerce, and shopping;
. Web3 loyalty tokens and blockchain-based rewards;
. Privacy, trust, and zero-/first-party data strategies;
. Experience design and conversational interfaces;
. AR/VR and spatial computing in customer engagement;
. Predictive analytics for churn management;.
. Measuring engagement quality: metrics and methodologies;
. Cultural nuances in global loyalty programmes;
. Ethical challenges in innovative digital marketing;
. Industry applications of innovative digital marketing strategies.
Important dates:
Deadline for submission of proposals: 27 July 2025
Deadline for submission of complete chapter: 12 October 2025
Expected publication date: 2026
No publication fees.
Editors:
Miguel Cachulo Pereira (ISCA-UA / ISCAC-IPC)
Lara Mendes (ISCAC-IPC)
+INFO:
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