CEOS.PP researchers launch book on brand crisis management on digital platforms

Ana Lima and Jorge Remondes, lecturers at ISCAP and researchers at CEOS.PP, recently launched the book Digital Platforms and Managing Brand Crises, a work that takes an in-depth look at the role of digital platforms in managing brand crises in an increasingly connected world.

Digital Platforms and Managing Brand Crises addresses key topics such as digital platforms, brand management, and crisis management, combining theoretical frameworks with a practical and applied perspective. The book is a valuable resource for academics, researchers, students, entrepreneurs, marketing professionals, managers, and business leaders interested in understanding and addressing the challenges of communication and reputation in today's digital environment.

The book highlights how digital platforms can be strategically used by organisations to communicate effectively, respond to the public and mitigate negative impacts. Throughout the book, the authors explore how advances in digital technologies have contributed to new approaches to crisis management, enabling companies to protect their reputation and maintain brand integrity.

With this release, Ana Lima and Jorge Remondes reinforce CEOS.PP's contribution to research in the areas of management, marketing and communication, offering a current and relevant reflection on one of the most critical issues in modern brand management.